The idea is to play with positive and negative space. The 2 set-squares / geometric elements connote precision (since we are purely a made to measure brand). Also there is an N in the negative space. So though the identity shows 2 Ns, there are 3Ns which goes with the brand name ideology. Interiors and exteriors are all about spaces. Where there is light, there has to be shade. The world is a composition of +ve and -ve space and so is this identity. And a play on positive and negative space is a perfect approach for an uber luxury space design brand.